Segment Marketing

In addition to the core services we offer for clients wishing to reach the general market, we have a wealth of experience and success in reaching the often elusive African American, Caribbean and faith-based markets. As an example, for clients seeking to reach the San Francisco Bay Area African American segment we offer a suite of highly effective, integrated and target specific products to increase awareness, engagement and conversion.

mDc adds to conventional marketing tactics (media advertisements, direct mail marketing, hand-outs) and includes extensive proprietary one-on-one permission based marketing and social media, thus building more in-depth and lasting customer relationships.

AFRICAN AMERICAN SEGMENT MARKETING SERVICES (SF Bay Area)
eMARKETING  STRATEGIC RELATIONSHIPS
STREET MARKETING
• Exclusive eblasts (theREGISTRY Bay Area) • 40 Under 40 • targeted
• Electronic Media Network (140,000) AA Employee Network • comprehensive
• Arts & Culture eNews (25,000) • AA Big List
• Community, Social & Professional Orgs Diversity Think Tank
SOCIAL MEDIA MARKETING PUBLIC/MEDIA RELATIONS  MARKET RESEARCH
• Expertise • Targeted Releases  • Insightful
• Nationwide impact • Key relationships  • Up-to-date