Museum…African Diaspora

MoAD | Global Groove Opening Celebration

TARGET MARKET: General | African American | Young Spirited

CHALLENGE: Conceptualization and marketing of an all-inclusive unique event celebrating the opening of the Museum of the African Diaspora.

SOLUTION: Created a one of a kind opening party (Global Groove, St. Regis Hotel, SF) bringing together a previously unassociated and very diverse mix of age groups, ethnicities, and celebrities. Included Bay Area wide outreach to arts & culture and young professional organizations.

IMPACT: SRO with star-studded attendance. Media pickup. Major brand awareness. Set stage for multicultural appeal of museum. View Global Groove slide show>