WEBSITE PROMOTIONAL GRAPHICS
FEATURE BAR SLIDER
World-renowned musician Ben Harper’s Give Till It’s Gone album release brought with it a new website design needing fresh graphics.
Using the album art as inspiration, numerous promotional banners were created showcasing national broadcast appearances coinciding with the album’s release, new tour photo announcements, links to newly-released videos, personal appearances, and collaborations to enhance online marketing. As part of the album launch, new product bundles were offered that required on-brand designs for the Ben Harper shop.
Other areas of collaboration include the intuitive Feature Bar located in the footer of the site. This interactive slider employees a unique approach UI/UX design. Click on the hand holding the microphone in the lower left-hand corner of the page and an interactive slider pops open revealing fresh, new content to the viewer. Once open, the microphone now points down indicating that clicking on the microphone again will close the Feature Bar. This unique visual design reinforces the brand and provides a simple, easy-to-understand user interaction.