Fundamentals

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The fundamentals regarding how we approach the marketing of your brand are non-negotiable. One is our strong belief in excellence, pursued through all of our engagements. Another is our focus on emotional triggers, understanding that people’s reactions and responses are largely based on how they feel about your brand. We also have a continual loyalty to brand authenticity…keep it real. And of course there’s market research…know thy customer, and thy competitor.

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EXCELLENCE

If you want to be really good at something, it’s going to involve relentlessly pushing past your comfort zone, along with frustration, struggle, setbacks and failures. That’s true as long as you want to continue to improve, or even maintain a high level of excellence. The reward is that being really good at something you’ve earned through your own hard work can be immensely satisfying. Here, then, are the six keys to achieving excellence we’ve found are most effective. | Fast Company [more]

Emotional Triggers

According to the Journal of Advertising Research and cited by Dan Hill in his book “Emotionomics,” emotions are twice as important as facts in making purchasing decisions. In fact, the emotional side of our brain is both larger and faster-acting than our rational one. Our gut reactions are triggered in three seconds or less. | MediaPost [more]

BRAND AUTHENTICITY

“Authentic” is derived from the Greek authentikós, which means “original.” But just being an original doesn’t mean your brand will be perceived as authentic. You could be an original phoney. | BrandInsight [more]

Market Research

The strength of social networks is directly associated with the context of the bond that is formed and connects these networks. We used to connect through church, school, and work, and much was built and fostered based on live, synchronous activities.   In today’s social media world, these connections are much more fragile than traditional networks. I believe “the business” doesn’t understand how fragile networks are and how easily outside influence can change the dynamics of a network. – David Baker is the global vice president of product/solutions for Acxiom. This guy makes a lotta sense.


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