Email Hour by Hour

Best Times to Send Email for Opens and Click-Throughs [Infographic]
Published on October 19, 2012
Source: MarketingProfs

Read more: http://www.marketingprofs.com/chirp/2012/9174/best-times-to-send-email-for-opens-and-click-throughs-infographic#ixzz2A3hLQw00

To find out what times during the day are best for email opens and click-throughs, email marketing software provider GetResponse analyzed 21 million messages sent from US accounts during the first quarter of 2012.

The study found that 23.63% of all email opens occur within the first hour after delivery. Within the second hour after delivery, the results drop by half.

The top engagement times for email are as follows: in the mornings, 8 AM to 9 AM both for opens and click-throughs; and in the afternoons, 3 PM to 8 PM for opens, and 3 PM and 4 PM for click-throughs.

Time zones are also a consideration: Email marketers should keep in mind local times and work routines around the world, and stagger their mailings accordingly, keeping in mind the best times of day for engagement, according to GetResponse.

Check out the following infographic for more results from the GetResponse study.


COMMENTS

by Adovio Mon Oct 22, 2012 via web
Here at Adovio we send out millions of emails on behalf of clients for a number of industries. The results are usually about the same! Monday, Tuesday and Wednesday morning ONLY – The open rate on other days is abysmal and not worth the time and energy to maximize the purpose.

by Prugh Roeser Mon Oct 22, 2012 via web
The most interesting thing about the numbers above isn’t the drop-off with each hour after delivery, but the fact that LESS THAN 50% OF ALL OPENS occur within the first 4 hours. If my addition is correct, the total above comes to 44.28%. Which means that 55%+ of all opens happen later, which means we all have a much longer activity window to stay on top of.