Category Archive for: ‘General Market’

Charles Schwab (2)

PROJECT: Data Management CHALLENGE: Search Engine Marketing client spent one full time consuming and tedious day each week manipulating 30,000+ line DART database (Dynamic Advertising, Reporting & Targeting ad management platform) collected in 10 different spreadsheets in order to extract relevant data to populate tables and charts for upper management review. SOLUTION: Automate data extraction process. Create macros and pivot …

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Rock Church

TARGET MARKET: General | Faith-based CHALLENGE: Development and management of marketing and communications (creative services, public relations, marketing, advertising, web development, distribution, data management) departments to support fast growth of church entities (Rock Church, Miles Ahead, Do Something World). The Rock Church, with 13,000 weekly churchgoers, is one of the largest churches in the country. SOLUTION: Development of strategic plan, …

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Museum…African Diaspora

TARGET MARKET: General | African American | Young Spirited CHALLENGE: Conceptualization and marketing of an all-inclusive unique event celebrating the opening of the Museum of the African Diaspora. SOLUTION: Created a one of a kind opening party (Global Groove, St. Regis Hotel, SF) bringing together a previously unassociated and very diverse mix of age groups, ethnicities, and celebrities. Included Bay …

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Crystal Cathedral

TARGET MARKET: General | Faith-based CHALLENGE: Rebrand and re-energize Crystal Cathedral’s dying annual conference. SOLUTION: Created one of kind conference (Rethink) to bring Crystal Cathedral into contemporary innovative thinking. Revised format, broadened appeal by mixing secular with faith-based speakers from various sectors (Kay Warren, Chuck Colson, Robert Schuller, Erwin McManus, former president H.W. Bush, Larry King, John and Nancy Ortberg, …

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DMC Green

PROJECT: Public Affairs – Awareness and Legitimacy Campaign to Aid Funding for Start Up Entity CHALLENGE: Help a small startup with limited resources gain legitimacy and quality funding in a cost efficient manner. SOLUTION: Extensive research revealed ongoing grant funding opportunities at the Federal, State and Regional level.  Securing this funding would allow company to attract third party investment dollars.  …

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PROJECT: Data Management CHALLENGE: Rebuild a complex and outdated capital improvement projects estimating tool. The existing 40-page workbook relied heavily on error-prone and time-consuming manual data entry. SOLUTION: Create a tool in Excel which maintained the foundation of what the client liked about the old system while greatly improving the user interface and ease of use. Significantly reduce manual data …

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