Category Archive for: ‘Caribbean / Travel’

BET Event Production

TARGET MARKET: African American | Caribbean | Caribbean Diaspora CHALLENGE: Increase attendance and awareness of BET’s Caribbean festivals. SOLUTION: Utilize significant in-house media network and relationships with centers of influence to promote BET’s Caribbean jazz and music festivals, and their associated previews and reviews which aired on BET J (formerly BET Jazz and now called Centric). IMPACT: Increase local and …

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