Category Archive for: ‘African American’

Yerba Buena Center for the Arts

Click image below to enlarge PROJECT: New Speaker Series – Launch, Marketing, Strategic Relationships CHALLENGE: Market the launch of a new speaker series (The Forum: Conversations at YBCA) intended to increase awareness of YBCA among Bay Area African American professionals, attract them to the institution and create a comfortable environment in which to initiate the cultivation of future potential visitors, members and donors. SOLUTION: (1) Utilize an …

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Charles Schwab (1)

TARGET MARKET: African American CHALLENGE: Increase Charles Schwab national brand awareness and affluent customer acquisition. SOLUTION: Develop and implement integrated marketing plan involving strategic partnerships, advertising, electronic media, direct mail, special events, and public relations. Key component: strategically teamed with Ariel Investments to launch the nationwide Ariel Schwab Black Investor Survey, providing much needed market research in the area of …

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Museum…African Diaspora

TARGET MARKET: General | African American | Young Spirited CHALLENGE: Conceptualization and marketing of an all-inclusive unique event celebrating the opening of the Museum of the African Diaspora. SOLUTION: Created a one of a kind opening party (Global Groove, St. Regis Hotel, SF) bringing together a previously unassociated and very diverse mix of age groups, ethnicities, and celebrities. Included Bay …

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