Archives

Category Archive for: ‘*Cases’

Yerba Buena Center for the Arts

Click image below to enlarge PROJECT: New Speaker Series – Launch, Marketing, Strategic Relationships CHALLENGE: Market the launch of a new speaker series (The Forum: Conversations at YBCA) intended to increase awareness of YBCA among Bay Area African American professionals, attract them to the institution and create a comfortable environment in which to initiate the cultivation of future potential visitors, members and donors. SOLUTION: (1) Utilize an …

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Charles Schwab (1)

TARGET MARKET: African American CHALLENGE: Increase Charles Schwab national brand awareness and affluent customer acquisition. SOLUTION: Develop and implement integrated marketing plan involving strategic partnerships, advertising, electronic media, direct mail, special events, and public relations. Key component: strategically teamed with Ariel Investments to launch the nationwide Ariel Schwab Black Investor Survey, providing much needed market research in the area of …

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Charles Schwab (2)

PROJECT: Data Management CHALLENGE: Search Engine Marketing client spent one full time consuming and tedious day each week manipulating 30,000+ line DART database (Dynamic Advertising, Reporting & Targeting ad management platform) collected in 10 different spreadsheets in order to extract relevant data to populate tables and charts for upper management review. SOLUTION: Automate data extraction process. Create macros and pivot …

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BET Event Production

TARGET MARKET: African American | Caribbean | Caribbean Diaspora CHALLENGE: Increase attendance and awareness of BET’s Caribbean festivals. SOLUTION: Utilize significant in-house media network and relationships with centers of influence to promote BET’s Caribbean jazz and music festivals, and their associated previews and reviews which aired on BET J (formerly BET Jazz and now called Centric). IMPACT: Increase local and …

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Rock Church

TARGET MARKET: General | Faith-based CHALLENGE: Development and management of marketing and communications (creative services, public relations, marketing, advertising, web development, distribution, data management) departments to support fast growth of church entities (Rock Church, Miles Ahead, Do Something World). The Rock Church, with 13,000 weekly churchgoers, is one of the largest churches in the country. SOLUTION: Development of strategic plan, …

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Museum…African Diaspora

TARGET MARKET: General | African American | Young Spirited CHALLENGE: Conceptualization and marketing of an all-inclusive unique event celebrating the opening of the Museum of the African Diaspora. SOLUTION: Created a one of a kind opening party (Global Groove, St. Regis Hotel, SF) bringing together a previously unassociated and very diverse mix of age groups, ethnicities, and celebrities. Included Bay …

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Crystal Cathedral

TARGET MARKET: General | Faith-based CHALLENGE: Rebrand and re-energize Crystal Cathedral’s dying annual conference. SOLUTION: Created one of kind conference (Rethink) to bring Crystal Cathedral into contemporary innovative thinking. Revised format, broadened appeal by mixing secular with faith-based speakers from various sectors (Kay Warren, Chuck Colson, Robert Schuller, Erwin McManus, former president H.W. Bush, Larry King, John and Nancy Ortberg, …

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DMC Green

PROJECT: Public Affairs – Awareness and Legitimacy Campaign to Aid Funding for Start Up Entity CHALLENGE: Help a small startup with limited resources gain legitimacy and quality funding in a cost efficient manner. SOLUTION: Extensive research revealed ongoing grant funding opportunities at the Federal, State and Regional level.  Securing this funding would allow company to attract third party investment dollars.  …

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Chevron

PROJECT: Data Management CHALLENGE: Rebuild a complex and outdated capital improvement projects estimating tool. The existing 40-page workbook relied heavily on error-prone and time-consuming manual data entry. SOLUTION: Create a tool in Excel which maintained the foundation of what the client liked about the old system while greatly improving the user interface and ease of use. Significantly reduce manual data …

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