TARGET MARKET: African American | Caribbean | Caribbean Diaspora
CHALLENGE: Increase attendance and awareness of BET’s Caribbean festivals.
SOLUTION: Utilize significant in-house media network and relationships with centers of influence to promote BET’s Caribbean jazz and music festivals, and their associated previews and reviews which aired on BET J (formerly BET Jazz and now called Centric).
IMPACT: Increase local and visitor interest in BET’s Caribbean festivals and destinations respectively, validated by encouraging attendance figures. Positioned BET Event Production as a premier and preferred world class event management company.