TARGET MARKET: General | Faith-based
CHALLENGE: Development and management of marketing and communications (creative services, public relations, marketing, advertising, web development, distribution, data management) departments to support fast growth of church entities (Rock Church, Miles Ahead, Do Something World). The Rock Church, with 13,000 weekly churchgoers, is one of the largest churches in the country.
SOLUTION: Development of strategic plan, implementation of brand guidelines, key metrics reports, social media, Google Docs, Fellowship One training and reporting, web site consistency, personnel mgmt training, promotions request processing, strategic plan development.
IMPACT: Hired, trained and managed department personnel to support over 100 ministries, successful accomplishment of strategic initiatives and planning process, regular interactive communications to over 20k churchgoers and 3k volunteers, national brand awareness of church and Senior Pastor (Miles McPherson), Caribbean awareness of Miles Ahead brand.